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Project Overview
A mobile location picker redesign for a marketplace app where users list items tied to geography. The existing flow caused friction: unclear map boundaries, imprecise pin placement, and weak feedback when a location was out of service area.
My Role
UX designer and iOS/Android prototype owner — from field research and usability testing through handoff to engineering with motion specs and edge-case documentation.
Technologies & Tools
- React Native
- Mapbox SDK
- Figma & Principle (motion)
- Amplitude (analytics)
- Swift / Kotlin (native map bridges)
Process
I shadowed sellers during listing creation and mapped pain points on a journey diagram. We introduced progressive disclosure: search first, map refinement second. Haptic and visual confirmation reinforced successful pin drops. Geofencing rules were surfaced inline instead of after submission. Iterative usability tests (n=12) validated the simplified two-step model.
Outcomes
- Listing completion rate for location step up ~22%
- Support tickets about "wrong location" down ~35%
- Median time-on-step reduced by 40 seconds
- Shipped as the default picker across iOS and Android